Branding Portfolio

Naming

Central City Coffee | Product naming using inspirational figures of female empowerment for a local nonprofit serving mothers experiencing houselessness | AMA Max Award

Tualatin Soil and Water | Tagline (“Conservation is for everyone”) for an environmental nonprofit with diverse stakeholders

Sprig | Company name and tagline (“Enlightened Eats”) for a fast casual plant-forward health food restaurant

Copywriting

Hash House A Go Go | Case Study, Web Copy

Som | Case Study, Packaging Copy, Sell Sheets

Canvas | Case Study, Packaging Copy, Tagline, Style Guide

Take Two | Web Copy

Brand strategy

Jama Software | Strategy for an innovative product development company working to differentiate in a competitive market and clarify software offerings

Durant | Strategy for a beloved Oregon vineyard attempting to consolidate and grow its brands

Som | Strategy for Pok Pok’s popular drink to compete in the national spirit-free market